Louisville, Kentucky · Operator · Founder
I co-founded El Toro and helped grow it from three founders to 100+ employees. When COVID shut down TRIM’s in-office haircut model, I rebuilt it into a $1M+ salon in two years. Now my team at Hunley Media does the same thing inside other companies.
Track Record
El Toro · 2012 to 2025
Co-founded the IP-targeting company, which became the largest ad-tech company in Kentucky, and led sales for its first eight years. Three founders became 100+ employees. Exited October 2025.
Read WDRB’s coverage of El Toro’s expansionTRIM NuLu · 2020 to 2026
TRIM ran mini-salons inside offices. When COVID emptied the offices, that model went with them. I led the rebuild as CEO, turning it into a full-service salon in NuLu. Hit $1M+ in revenue within two years. Grew to 19 employees, expanded from 900 to 3,250 sq ft, and was named Best Hair Salon in Louisville by the Louisville Courier-Journal in 2021, 2022, 2023, 2024, and 2025.
Read the Square case studyDomains · 2005 to now
Author of Domain Graduate, acquired by Epik in 2019. COO of DNS.com through its sale to Comodo. Today I’m VP of Domains at ThreatWave, which turns discarded information from parked domains into valuable threat-intelligence data.
Read DomainGang’s coverage of the Epik acquisitionWhat I Do Now
Hunley is a Louisville web design and SEO company. We build websites that bring in customers, then fix what slows the business down after that: missed calls, slow booking, and spotty follow-up.
It starts with a free 20-minute call.
Go to HunleyMedia.comHow We Work
We don’t advise. We operate.
Consultants hand you a report and a to-do list. We find what’s broken, fix it ourselves, and hand you a working system.
Still Taking Select Domain Work
Quiet acquisitions, social handle acquisitions, and brand-defense recovery. Your name stays out of it until the deal closes.
Growth work goes through Hunley Media. For domain deals and everything else, write me here.
LinkedIn · X (@DomainNameSean)
Louisville, Kentucky
